The intro to the book Advertising, The Uneasy Persuasion starts off by mentioning how the majority of people who watch television do not actually watch the commercials or if they do pay attention to them. In fact, the intro states, “less than 25 percent of a television audience can remember an ad that they saw on television the day before.” Mostly television commercials are thought of as an interruption. I personally know people that mute all commercials do to this circumstance. In fact, the biggest watchers of commercials are the people who make them. In order to change this, advertisers need to get to know who they are advertising to. This is one reason that the book will discuss the role of advertising in shaping American values and patters of life and how promotional culture can be understood.
Introduction to Uneasy Persuasion
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