A Case Study of the Cigarette
In the 1920’s the United States became the first consumer society with the development of installment buying, the marketing of the automobile, and the start of national tastes through movies and radio. – And again in the 1950s with such things as rapid family income, two car ownership and the emergence of advertising on television. There were more brands purchases, products became more standard when produced for mass audiences and they become more easy to use.
Moreover, in the 1920s was also known as the women and cigarette movement. Women were the biggest consumers of not only cigarettes, but all products at the time. So whenever a company was advertising they were making sure to appeal towards women. Although, cigarette companies were advertising to appeal to women, advertising did not create smoking. Smoking got big so then they started advertising more. Even though, women were purchasing cigarettes in many cases during that time it was not socially acceptable for women to smoke. They were even being banned from smoking period at certain places such as college campuses and in railroad cars. Eventually, that all passed by, but the popularity and selling of cigarettes never got old. Cigarette companies continued to appeal towards women and use the sex appeal of women to appeal towards men. It was not until 1971 that cigarette ads were banned from television.
