Social Theories in Binge Drinking

1. Exposure- Providing information about health risks involved in alcohol abuse or binging; ie, DUI, STD’s, and fatalities.

2. Attention- Peer presenters provide a commonality with the student population, he/she is my age and can grasp that I am on their level.

3. Likeability- I do not want to face these negative consequences. I want to change my life.

4. Comprehension- Learn the difference between drinking socially and alcohol abuse.

5. Skill Acquisition- Learning new behaviors to help me change unhealthy drinking habits; ie- working out at the gym, attending non alcoholic social events such as the movies.

6. Yielding- accepting the message- If I continue to drink too much my life is going to be out of control. I need to change my drinking habits.

7. Memory- Keeping what I have learned fresh in my mind; example, picture on the fridge (DUI crash).

8. Information Search and Retrieval- Keep new information of topic coming in and revisit the program in the spring to make sure it is on track and working.

9. Decision- Take action, continue to make progress to achieve a healthier way of living. Offer students an alternative to drinking; ie, sports, hiking, school events, movie nights.

10. Performance- Adapting to behavior, hang out with people who drink responsible or leave if any situation starts getting out of control.

11. Reinforcement- Continue being positive. What advantages and rewards have you gaining from this experience; ie, calculate all the money you have been saving from drinking less.

12. Post Behavior Consolidation- Take in all the information you have learned and make it a part of your life. Reward yourself with all that money that you have saved.

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