In the 1920’s the United States became the first consumer society with the development of installment buying, the marketing of the automobile, and the start of national tastes through movies and radio. – And again in the 1950s with such things as rapid family income, two car ownership and the emergence of advertising on television.  There were more brands purchases, products became more standard when produced for mass audiences and they become more easy to use.

Moreover, in the 1920s was also known as the women and cigarette movement.  Women were the biggest consumers of not only cigarettes, but all products at the time. So whenever a company was advertising they were making sure to appeal towards women. Although, cigarette companies were advertising to appeal to women, advertising did not create smoking. Smoking got big so then they started advertising more. Even though, women were purchasing cigarettes in many cases during that time it was not socially acceptable for women to smoke. They were even being banned from smoking period at certain places such as college campuses and in railroad cars.  Eventually, that all passed by, but the popularity and selling of cigarettes never got old.  Cigarette companies continued to appeal towards women and use the sex appeal of women to appeal towards men. It was not until 1971 that cigarette ads were banned from television.

Furthermore, when first opening a business the chapter also discusses how it is more important to getting to know your customer rather than selling your products. The more you get to know your customer the more they will want to buy off of you in the future. It just so happened that during this time (early 1900’s) the main consumer of all products were females. For this reason the advertising industry started focusing their marketing schemes towards women.

2. Attention- Peer presenters provide a commonality with the student population, he/she is my age and can grasp that I am on their level.

3. Likeability- I do not want to face these negative consequences. I want to change my life.

4. Comprehension- Learn the difference between drinking socially and alcohol abuse.

5. Skill Acquisition- Learning new behaviors to help me change unhealthy drinking habits; ie- working out at the gym, attending non alcoholic social events such as the movies.

6. Yielding- accepting the message- If I continue to drink too much my life is going to be out of control. I need to change my drinking habits.

7. Memory- Keeping what I have learned fresh in my mind; example, picture on the fridge (DUI crash).

8. Information Search and Retrieval- Keep new information of topic coming in and revisit the program in the spring to make sure it is on track and working.

9. Decision- Take action, continue to make progress to achieve a healthier way of living. Offer students an alternative to drinking; ie, sports, hiking, school events, movie nights.

10. Performance- Adapting to behavior, hang out with people who drink responsible or leave if any situation starts getting out of control.

11. Reinforcement- Continue being positive. What advantages and rewards have you gaining from this experience; ie, calculate all the money you have been saving from drinking less.

12. Post Behavior Consolidation- Take in all the information you have learned and make it a part of your life. Reward yourself with all that money that you have saved.

2. Attention- Peer presenters provide a commonality with the student population, he/she is my age and can grasp that I am on their level.

3. Likeability- I do not want to face these negative consequences. I want to change my life.

4. Comprehension- Learn the difference between drinking socially and alcohol abuse.

5. Skill Acquisition- Learning new behaviors to help me change unhealthy drinking habits; ie- working out at the gym, attending non alcoholic social events such as the movies.

6. Yielding- accepting the message- If I continue to drink too much my life is going to be out of control. I need to change my drinking habits.

7. Memory- Keeping what I have learned fresh in my mind; example, picture on the fridge (DUI crash).

8. Information Search and Retrieval- Keep new information of topic coming in and revisit the program in the spring to make sure it is on track and working.

9. Decision- Take action, continue to make progress to achieve a healthier way of living. Offer students an alternative to drinking; ie, sports, hiking, school events, movie nights.

10. Performance- Adapting to behavior, hang out with people who drink responsible or leave if any situation starts getting out of control.

11. Reinforcement- Continue being positive. What advantages and rewards have you gaining from this experience; ie, calculate all the money you have been saving from drinking less.

12. Post Behavior Consolidation- Take in all the information you have learned and make it a part of your life. Reward yourself with all that money that you have saved.

Furthermore, the reason kids are so stubborn in today’s world is because their parents let them get that way. If parents do not have enough time to spend with their children then they will feel guilty and give them money to spend on whatever they want. If these teens are simply getting money from their parents then it do not realize or care what it is worth. They see something and they want it no matter what it cost. This is exactly why large corporations want to target teenagers.

In addition to targeting teenagers companies are also targeting the sex of teenagers. With young teens it is all about SEX, looking sexy, acting sexy, just simply being sexy. This is what teenage girls want to be and who teenage boys want to be with. If you take a look around at teenagers in today’s age you will see it is undeniable true that sex sells. It is all over television, radio, internet, magazine ads, and is always getting not only teenagers attention but everyone’s attention.

In closing with teenagers being such an enormous part of today’s marketing helps beg the question; does media influence teens, or do teens influence the media? In either case the two are working together to consist of one hell of a marketing tool.