In the article Adervertising at the Edge of the Apocalypse, the writer Sut Jhally quickly states, “20th century advertising is the most powerful and sustained system of propaganda in human history,” and goes on to say unless there is something done that advertising will be resposible for destroying the world. These are undoubtedly extremely strong words to open with. In my opinion he phrases his first few sentences like this in order to get the get his readers attension. For me, I believe it worked very well. In my opinion Jhally not only caught my attension in the beggining, but kept it thoughout by bringing up some important facts. One fact he mentions that interested me is about the ozone layer and how in 1985 scientists discovered a hole in the ozone layer the size of the United States. To keep his readers attention Jhally also makes staements like in order to get cheap oil for cars ect. from Iraq it cost 100,000 dead Iraquis. Also we as humans are resposible for saving the world and if we do not change our life style there will be a major catastrophe within the next 70 years. Jhally is basically saying that adervertising is the basically devil from my unerstanding. For example, how commercials are tyring to get people to buy thier products such as automobiles (which are bad for the ozone layer) by any means necessary or trying to sell sex at a time when AIDS is a major issue in our country. This article was interesting to me and I believe that Jhally does bring up some good points and keeps the reader entertained thoughout his article until the end when he basically states, if we do not change collectively then we might as well enjoy what we have left of this world because it will be destoyed in the future.
Sut Jhally
February 27, 2007World Champ Drinking Milk
February 27, 2007
This shows a picture of the superbowl champion Marvin Harrison drinking milk. To me this article implies if you drink milk than you will become a winner.
Out in the Open
February 27, 2007While on the team bus on the way to my college basketball game in Manhattan on friday night i decided to leave my first two messages into the world. I was not really nervous or anything, but I do admit I did not really want any of my teamates to see. I taped one message in the back of the bus next to one of the windows and another in the bathroom. I am sure that they will be noticed by an abundance of strangers. I plan on posting a few more messages this week and will keep everyone updated.
Here is an article i found
February 27, 2007Girls More Targeted by Magazine Ads for Alcohol
From Buddy T,
Your Guide to Alcoholism & Substance Abuse.
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Ads Increased for ‘Low-Alcohol Refresher’ Beverages
In 2002, underage youth saw more alcohol advertising than adults in magazines, and underage girls were even more exposed to this advertising than boys, according to a study in the July 2004 issue of The Archives of Pediatrics and Adolescent Medicine, one of the JAMA/Archives journals.In 2002, alcohol companies in the U.S. spent $1.9 billion on magazines, newspaper, television, radio, and outdoor advertisements, 21.1 percent of which was used in magazines advertising, according to the JAMA article.
David H. Jernigan, Ph.D., of Georgetown University, Washington, D.C., and colleagues studied adolescent girls’ and boys’ (ages 12 to 20 years) exposure to alcohol advertising in magazines compared to alcohol ad exposure for men and women (ages 21 to 34, and 21 years and older).
They examined readership data from 2001 and 2002 for 103 national magazines.
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During that time period, 6,239 alcohol advertisements appeared in those publications. The advertisements were divided according to alcohol type: beer and ales, distilled spirits, low-alcohol refreshers (LARs, i.e. sweet-flavored alcoholic beverages, alcopops, alcoholic lemonades), and wine.According to the published report, the researchers found that:
- In 2002 underage youth (12 to 20 years of age) in the U.S. saw 45 percent more beer and ale advertising; 12 percent more distilled spirits advertising; 65 percent more low-alcohol refresher advertising; and 69 percent less advertising for wine than men and women of legal drinking age.
- From 2001 to 2002, both girls’ and boys’ exposure to alcohol advertisements decreased in every alcohol category except low-alcohol refresher advertisements, which increased by 216 percent and 46 percent respectively.
- For underage boys, 13 brands (11 distilled spirits and two beers) accounted for half of their alcohol advertising exposure.
- For underage girls, 16 brands of alcohol (14 distilled spirits, one beer, and one low-alcohol refresher) accounted for half of the advertising exposure.
“In the context of youth generally being more likely per capita than the legal-age audience to see magazine advertising for beer and ale, distilled spirits, and low-alcohol refreshers, perhaps the most striking finding of our analysis is the level or overexposure experienced by girls,” the authors said. “Exposure of underage girls to alcohol advertising is substantial and increasing, pointing to the failure of industry self-regulation and the need for further action.”
